In 2023, you need a solid content strategy. And if you get it right, you will receive exponential growth. But there is a whole lot of misconception in the content marketing world.
We are confident marketers might have advised you to create an extended form of content. However, the trends suggest something else. The last couple of years has been the era of short-form content. And that being said, YouTube Shorts comes first in mind. YouTube is a pioneer in the industry, with 2.56 billion monthly active users. And when it comes to short-form content for YouTube, Shorts is there to help you out.
And truth to be told, many businesses have even opted to embed YouTube Shorts on websites to maximize the scope and opportunities. However, if you are still pondering over the benefits of showcasing YouTube Shorts on a website, we have got you covered. In this blog, we will tell four basic reasons why you should embed YouTube Shorts on a website. Stay Tuned.
Benefits Of Embedding YouTube Shorts On Website
As a business owner, we understand that you have spent a lot of time creating content on YouTube. The best thing you can do for yourself is to repurpose these videos on your website. And trust us; they have immense benefits. For example, look at the benefits of the YouTube Shorts widget on the website.
Spokesperson of Your Products And Services
Brand positioning requires clear communication with the audience. However, your communication should not come off as an advertisement. This is where you can use a YouTube Shorts widget on your website.
You know your customers are coming to your website with purchasing intent. It would be best if you translated your business to them in the most straightforward way possible. YouTube Shorts being engaging can help you to present an infotainment video about your product and service. Remember that,
It Can Be The Social Proof You Need
Let us break this to you; social proof is the pillar of your business. When people shop, they look for verifiable evidence that customers have purchased the product. Again if we talk about service providers, the customers might look up to the testimonials of other clients who have taken the service. And that being said, it implies that reviews and testimonials are the purest forms of social proof. And with the rise of Web 2.0, it has become a buying nature to look for social proof.
As a business owner, you can showcase different testimonials you receive about your products in the YouTube Shorts widget. This will help you cut down the time customers take to make decisions. Remember that there is cutthroat competition in the market. And you have to stand to make your position stronger.
Boosts User Engagement Of Your Website
User engagement on your website defines the quality of your business and profitability. User engagement can be measured by several activities on the website, such as downloads, clicks and the time spent on it.
Your website should be engaging enough to convert visitors into customers. For this, a YouTube Short is the best offer to the visitors. A YouTube widget helps them to stick around and absorb the information about your business. Besides, it also simplifies the information-sharing process with the customers.
While creating YouTube Shorts widget for your customers, think of it from a customer’s point of view. What would they like to know about the product? Do they have any FAQs? Or do they want to see a testimonial about the product and buy it?
You can check where your customers are in the sales funnel.
Increases The Reach Of Your YouTube Shorts
Let’s admit this. You are using YouTube as a marketing tool for your business. You have little intention of it getting monetized as soon as possible. Thus you have more open plates than asking your viewers to like, share and subscribe to your channel. But simultaneously, you want it to grow and reach out to more people.
Don’t worry. You are not the only business owner in this chaos. And trust us, we get you.
Running a YouTube channel along with a business can be overwhelming. In such a scenario, having a YouTube Shorts widget on a website can be a relief. It will not only increase the views on your Shorts but also introduce your channel to a newer set of audience. Besides, it will also tell your website visitors that you have a YouTube channel in the first place.
In A Nutshell
Opting to embed YouTube Shorts can be a huge step for your business. First it will require you to find the perfect social media aggregator tools for it. While you are choosing the tools, you must know that the tools should help you customize the overall look of the YouTube Shorts widget.
This will help you make your website look even better. So don’t wait anymore, embed YouTube widget and boost the conversion rate of your business.