Data Analytics for Video Games

The world has seen enough of crying out for data analytics. The analysis of datasets unveils the hidden trends, patterns, and business insights to escalate business performances, improving the bottom line. Every business in the digital realm is aware of it.


The data analytics market worldwide will go beyond $346.33 billion by 2030.


Since data analysis plays an essential part in all businesses, why should the gaming industry stay behind with reluctance in unlocking the power of Data Analytics?


Are they staying behind? No way. Data analytics for video games is getting quite popular among game developers and game studios. Many game studios are now encouraging their game developers to learn data analytics to stay relevant in the market. In fact, many game development services now include data analytics to offer a deep insight into the video game market scenario and gamers. With 3.09 billion of active video gamers worldwide, the amount of processed data will burst out. There is so much to dig out from the gamer’s playing time and scores and quit points to their preferred activity peaks. It is high time to break the shells and embrace data Analytics for video games for good.


Why is Data Analytics for Video Games so Crucial?


Whether it is Unity 3D game development or developing games on Unreal, game development is like searching for something in the dark. Sometimes it feels daunting to decide what to do next to refine the user experiences. The game development team holds all the great ideas, no doubt. But, sometimes, hesitations and doubts take over their brilliant ideas.


Whenever such a cloudy moment emerges, data comes to the rescue. The use of data analytics for video games enables the development team to create better strategies for customer segmentation. Customer segmentation helps game studios in their video game marketing efforts.


The analysis of customers promotes the developer’s insight into game design and development. He can get the idea of which features need slight improvement, what features he needs to add to the game, and if any sound refinement is required, to name a few.


Data analytical approach also enables the game studios to collect and evaluate feedback from their gamers. It helps them in making their game better for the audience.


Scopes of Using Data Analytics for Video Games


Besides tracking topline metrics, measuring the impact of paid marketing campaigns, and evaluating product changes, Data Science can reduce uncertainty and make power pack decisions in the game industry.


Data Analytics In Game Development Phase


Game development is one of the most exciting areas where Data Analytics can show its magic. It is the stage where the developer colors the gaming idea of the designer. The entire procedure is a critical one. The mined gaming data can help the developer optimize user experience measures in his game. In a game, performance is the main thing to measure. Data analytics for video games enables the developers to tune the performance per the gamer’s requirements.


In addition, the video game market worldwide will hike to $583.69 billion by 2030.


The astounding predictions for video game market growth already create tension among game developers. Unless they implement advanced technologies to evaluate the market trends and gamers’ behaviors, enjoying a big share of the game market will remain a distant dream.

With Data Science and Machine Learning algorithms, game studios can build game models, evaluating patterns and trends to groom the game development models.


Game Designing And Analytics


Like game development, game design is also a complex area. It involves the game designers’ creativity, visualization, and animation skill. Outstanding visual effects are no longer effective in alluring gamers. The insights dug out by data analytics for video games help contemporary designers in mining out what the players want from the game. Data analytics has shown that gamers these days prefer complex scenarios and interactive features in the game. Data Analytics for video games offers deep insights, aiding the designers to foresee gaming bottlenecks, new gaming ideas, concepts, mechanics, etc.


Data Analytics for Video Games for Better Revenue Generation


Video games are cut out of passion, innovative ideas, and dreams. But, by the end of the day, all goes into monetization efforts. Most game studios follow two kinds of subscriptions for monetization: pay-to-play and free-to-play. Game analytics enable marketers to predict whether the game will be profitable. By identifying valuable players and evaluating customers’ feedback and behavior, marketers can quickly expect which players are ready to pay for the game and which are not.

Data Science and Analytics have already refined and fine-tuned the functioning of many industries. Now it turns out to do so for the gaming industry. With analytics, constructing robust game marketing campaigns will be worthwhile. Considering the growth of the video game business, there is no time to waste. 


Final Thoughts

The rise of innovative video gaming titles every year has increased the overall competition in the video game market. Data analytics for video games seems the ultimate way for game studios to stay relevant in the market, beating the competition. Many game studios now offer data analytics as a part of their game development services. So, you don’t need to search for data analytics services to unleash the power of Data Science into your game development. Jump on the data analytics if you want to stay caught up.